The three S’s – ease of use, sociability, and security – tend to be a great base for dating site. So just why will it seem like countless websites are mysteriously missing them using their business programs?

Insert LikeBright, a dating site launched in Seattle that aims to purge deception from the online dating scene. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman are determined to fulfill it. The trio came across while their studies at Harvard, and decided to receive LikeBright this current year as part of the TechStars, a company that calls itself the “#1 startup accelerator in the arena,” program in Seattle.

Their unique goal, as told Aislyn Green of, actually complicated: “LikeBright is actually a TechStars Seattle business attempting to make internet dating straightforward, personal and not harmful to ladies.” Ladies every-where – and plenty of males – complain in regards to the not enough count on and widespread lying that troubles online dating services. For some, it is become such an issue they’ve abadndoned online dating entirely in favor of going back to the original types of online dating they’d when refused, like meeting through friends or at personal gatherings. LikeBright will fight this issue by “constructing a dating layer on Twitter to greatly help women fulfill people through the people they believe.”

The motivation for LikeBright originated in personal expertise. Sonya was pushed by an aspire to assist the girl female buddies navigate the sometimes-dangerous field of online dating sites, and planned to put focus on the problems, typically dismissed, that ladies love in terms of searching for love using the internet. Ron, a regular tourist, had been prompted to generate a website that came across his nomadic requirements, and Nick learned regarding the worth of meeting a romantic date through someone you count on when a lady friend launched him to their girl.

Before constructing the site, the trio performed 50 real time interviews with ladies who wanted to share their own encounters with online dating sites. The answers they obtained ranged from humorous on horrifying, like “every little thing felt good. And the guy questioned me basically smoked meth” and “He was 11 and I had to drive him residence. He’d walked the whole way anywhere.” Determined that the world lacked a dating site that puts women very first, LikeBright was born.

LikeBright is invested in producing an environment built on the 3 S’s. Joining this site is straightforward: it will require 30 seconds to register via Twitter Connect. The site encourages sociability by providing consumers a social context the singles they see and permitting them to connect to friends – affixed or perhaps not – on the website. And it’s really safe: ladies can use LikeBright anonymously, and each and every man on the website is actually vouched for.

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